10 Lesser-Known Google Apps & Services to Supercharge Your Business

Google has a great variety of apps and services that can help you and your business achieve goals based on your needs. Not only Google’s apps, but even Google Workspace can help broaden the scope depending on what you need to achieve. Below are 10 lesser-known Google apps and services that can provide significant value to your business.

1. Orangedox

With Orangedox, you can securely share, manage, and track your Google Drive documents. You’ll be able to prevent your confidential documents from being forwarded all while gathering in-depth metrics about who accessed your documents, including the time they spent on each page. Start-ups and venture investment firms can also use Orangedox to create virtual data rooms in seconds from their existing Google Drive folders. 

Standard document sharing is lacking in security and intelligence; Orangedox fills this gap.

2. Google Keep

Google Keep is a cross-platform note-taking tool that lets you make, amend, and share lists, voice recordings, and notes. It works well for arranging ideas and activities in an easy-to-use interface. The unique feature of Google Keep is its seamless synchronization with Google Calendar, which helps you remember important dates and deadlines. It also integrates with Google Workspace. Google Keep is a vital tool for individual productivity and teamwork as it allows you to quickly scribble down ideas or create reminders while you're on the road.

3. Google Lens

With the use of image recognition technology, Google Lens lets you search what you see. Google Lens allows you to detect objects, get information about them, and even carry out tasks like text translation and barcode scanning by just pointing your phone's camera at them. Google Lens may be used in a business setting to identify items during market research, translate papers, and scan business cards. Time and effort are saved by using this application, which simplifies processes that connect the real and virtual worlds.

4. Google Trends

You may view the most recent trends in search queries across different languages and countries using Google Trends. It's a priceless resource for discovering what subjects are trending right now and learning about local and international search trends. Companies may utilize Google Trends to discover new customer interests, adjust their content to fit the needs of the moment, and guide their marketing strategy. Google Trends gives you the information you need to remain ahead of the curve, whether you're organizing the launch of a new product or refining your SEO approach.

5. Google Arts & Culture

Users may explore historical locations, artworks, and cultural items from all across the world on the Google Arts & Culture platform. It provides high-definition photos, virtual tours, and comprehensive details about a range of cultural exhibits. This platform may be an inspiration and instructive resource for companies in the creative sectors or those working in cultural preservation. It's also a fantastic approach to encourage cultural sensitivity inside your company.

6. Google Dataset Search

A specialized search engine that assists researchers in finding datasets stored on the internet is Google Dataset Search. Finding publically accessible data is especially helpful for academic research, journalism, and other data-intensive tasks. Companies that make decisions based on data can find useful datasets to support their study by using Google Dataset Search. This application facilitates a smooth data analysis process by integrating seamlessly with other Google products, such as BigQuery and Google Sheets.

7. Google Scholar

A free online search engine that indexes academic literature's full text or metadata in a variety of publishing formats is called Google Scholar. For scholars, researchers, and students searching for books, conference articles, theses, and scientific papers, it is a priceless resource. Google Scholar facilitates the tracking and management of your references by integrating with citation tools. Google Scholar is an essential tool whether you're researching for a white paper or keeping up with the most recent changes in your field.

8. Google Public Data Explorer

Large datasets of public interest can be easily explored, visualized, and shared with ease thanks to Google Public Data Explorer. Data visualizations in the form of maps, line graphs, and bar graphs can be created dynamically by users. When it comes to producing powerful data visualizations for business reports or presentations, this tool is quite helpful. Additionally, it lets you investigate data from different public sources, offering insights that can affect marketing plans, policy choices, and other things.

9. Google My Maps

Unlike Google Maps, you’ll be able to make personalized maps with routes, markings, and remarks with Google My Maps. It's ideal for sharing local information, organizing travel plans, and visualizing geographic data. Google My Maps can be used by businesses to exchange location-based information with clients or team members, manage geographic data, and organize logistics. Its compatibility with Google Earth expands its usefulness even further by simplifying the visualization and communication of intricate geographic data.

10. Google Forms

Google Forms lets you make quizzes and surveys, get answers, and instantly evaluate responses. Because of its adaptability, it can be used in a variety of commercial settings, including internal evaluations, event registration, and customer feedback. Real-time data analysis and reporting are made possible with the seamless integration of Google Forms and Google Sheets. Moreover, customization choices let you design forms that embody the essence of your company.